Why You NEED to Start Batching Your Blog Posts
I read something the other day explaining how successful blogs actually have a bigger gap between when the content is written and when it is published.
And I was seriously like WHOA. It just makes so much sense!
For me, with four different blogs under my belt since 2013, I'd say by now I'm a pretty experienced blogger. That being said, however, I know for sure that when burn-out sets in, it doesn't go down without a fight. So, no matter how much or how far ahead I write in my blog calendar, I've learned by this point that if I'm not feeling the writing, I'm just not feeling it.
Which is why I'm planning on setting 2018 off with a big ol' bunch of batched blogs. That's a mouthful, huh?
Thankfully, I started a couple weeks ago with the batching (because I definitely wanted to engage in some holiday fun and R&R) and I can honestly say that it is just going swimmingly.
Psst! This is actually Alex from December 13th speaking because (you guessed it!) I'm busy batching! But!! As I'm currently practicing my Best Possible Future Self , I'm assuming future-date-this-is-published-Alex will be pleasantly enjoying writing for other future blog posts! Okay - back to the present!
Here are some of my big blog-batching tips to keep in mind for any and all bloggers or business owners who need to blog for their own websites:
1. Plan for about a 3-week buffer.
Depending on how often you plan on publishing blog posts for your blog or website, try to keep at least three weeks' worth of content ready to publish at a time. For example, if you only publish a blog post once per week, you'll ideally want to have three blog posts written and at the ready in your blog buffer.
If, as another example, you plan to publish twice per week, you'll want to have six blog posts written and ready in your buffer (2 posts per week multiplied by 3 weeks = 6 blog posts). And so on, and so forth.
It may really seem like a lot of writing to do at one time (and, let's not kid ourselves - it is!), but once you've gotten into the zone and have written all of your great content, you'll be relaxed, happy, and less stressed once that publish date rolls around and you're focused on writing great, valuable content for a future date.
2. Prepare for a lot of focused, concentrated work at the beginning.
As mentioned, you'll be in for a lot of content production at the beginning of your buffer-building, but please don't let that deter you from building said buffer because the feeling of preparedness is so worth the extra effort of putting all those posts together in a short amount of time. Seriously, just pick a weekend or a set of a few evenings and really get to work on those posts! You'll be so proud of yourself once they're all scheduled and ready to go!
And, if you really think about it, although it's a lot of concentrated work at one time, it definitely beats feeling like you're holding on by a thread at the last minute, trying to meet the blog deadlines you've set for yourself.
What do you have to lose in testing it out?
3. Keep holidays and random events in mind when writing.
So, one thing that we have to keep in mind when writing for future publish dates is the fact that holidays and events will inevitably come up. For example, if I'm preparing my December blog posts in November, I'll have to be sure to include some holiday-themed content and any other pertinent information or events.
This also goes for social media batching - because if you have a good idea for a 4th of July post, you won't want to accidentally miss it and have to wait an entire year to see your good idea come to life!
4. Keep a running list of good blog post ideas to come back to when you're writing future posts.
I know I'm not the only one who experiences this, but I feel like my good ideas come at the most random of times - or just times when I don't have access to my work notebook to jot down the idea. In these cases, I'll either write something down in the Notes app on my phone, send an email or text to myself - really anything to keep that idea from drifting away, never to be found again!
By keeping a more organized list (say, in your phone), you'll know to consult that list of ideas when you're thinking of future blog post ideas. And the beauty of that is (if you've been diligent in keeping your blog buffer!) is that you won't feel pressured to create just mediocre content because you're feeling rushed or uninspired.
Thank goodness for that buffer, am I right?!
5. Use your buffer if you need to (life happens!)
One more time, for good measure: Life happens! If something comes up - you or a loved one gets sick, you have a malfunctioning computer, you're in the middle of moving homes - you'll feel comfortable and reassured knowing that you have some time to fall back on if you know you won't be getting around to many productive writing sessions at a given moment in your life.
If something comes up, you won't have to stress out about everything being in place. Alas - your posts have been written and they're scheduled to be posted - leaving you free to sort out any issues in your life. That's what the buffer is there for!
All this being said, for best batching results, don't always feel too comfortable that you just stop writing altogether for those three weeks. Otherwise, you'll just have to start back from Square One and go through the whole initial blog-batching process once more.
Still try to stick to a writing routine (as you would have without a batching plan in place) - for example, maybe writing one post per week to be published a month out and making sure to always have your set amount of ready-to-go blogs in your buffer at any given moment.