Dear Friend, Please Never Feel Guilty for Charging Your Full Price

Charge Full Price - Alex Morton Creative

As female entrepreneurs and business owners (especially those who are just starting out), it can be especially difficult to stand true to our prices or even to get them to a high-enough point that you feel you’re really charging what you’re worth!!

There’s a lot of work to be done around one’s money-mindset since we spend our whole lives with certain money stories that we hold to be true for us. 

These money stories could range anywhere from very positive and abundant to very negative and limiting.

Some limiting money stories include:

  • I’ll never be able to make over x amount of money in one year.
  • I’m going to be living paycheck-to-paycheck for the rest of my life.
  • It’s so difficult and almost impossible for me to make (and keep!) money.

The (magical) thing with these stories, however, is that they’re only as true as we believe them to be. It’s all in your mindset. It’s all in you CHOOSING to believe in the positive-opposite of what you’ve been telling yourself all these years.

It’s work, believe me. But it works.

Believe me. 

So the main reason I’m writing this post is that we should never feel “bad” about charging what we know we’re worth. We shouldn’t feel as though naming our price and then sticking to that price will automatically scare our potential clients off.

Sure, it may possibly turn clients away because they were looking for something within a lower-budget. But, if anything, that should make you happy to know that you are providing value at your price and that you will then be able to attract the right clients who will gladly invest in your services.

Tips for staying true to your prices and offerings:

  • When you tell a potential client your price, say the number and then pause.

When you take a moment to do this, you give your client a moment to reflect. You stand strong in the confidence you have in what you offer and the value you know you provide. You become the authority, and you can confidently give this potential client the chance to work with you if they want to invest in what you have to offer. 

  • Don’t feel the need to drop your prices just to have work. 

Sure it may feel great in the beginning to snag that client and project, but believe me: down the line when you’re busy designing and trying hard to figure out a problem (or coaching a client with their new business or training a client through personal training), you’ll without a doubt experience the tiniest tinge of bitterness in thinking “I deserve to be paid more than this..” 

And you do.

Not only will dropping your prices potentially leave you feeling like you’re worth more (because, hello!? You are - you have your baseline price, after all!) for the work you’re doing, but you’ll never be able to have a solid pricing system if you never feel comfortable sticking by what you’re asking for.

If you stand by your prices and your proposal doesn’t get chosen, don’t worry. Be grateful for the opportunity and even more grateful that it leaves you open for another amazing client to come along who is ready and willing to invest in your bomb diggity services!

  • If you’ve worked hard to get to wherever you are and your previous clients have raved about your stellar work and performance - believe the hype!

The value you provide is, well, invaluable. Especially if you pour your heart and your soul into each project you undertake. Lots of people are going to be wanting to talk you down to save a buck here or there. That’s okay, they have the right to ask.

But you ultimately have the right to stick to your guns and stand confidently in the power of your own pricing. 

Make yourself proud. Do just that. Stay strong and feel confident standing in your own power and pricing. It will get easier the more you do it. 

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